The Franciscan Friars of the Renewal have a simple mission—to serve the poor and bring people closer to Christ. But in a noisy digital landscape, even the most powerful messages can get lost. The CFRs have partnered with us since Jan 2024 to refine their content strategy, amplify their reach, and cultivate a thriving online community.

With a treasure trove of high-quality video and image content already in their archive, our focus was on structuring it into meaningful, engaging narratives. We developed a series of social media series that not only better highlighted the CFRs charism but also focused on creating deeper audience interaction. Collaborations with organisations like FOCUS, Called to More, and The Knights of Columbus introduced their message to new audiences, while ongoing partnerships with Spirit Juice Studios ensured the Poco a Poco Podcast continued to thrive. We also launched various new series of teaching content featuring a range of new faces to their social media audience. Looking ahead, we’re in the process of developing an exciting new YouTube series with Fr Malachy Napier CFR. And behind it all? A brand-new website—an intuitive, welcoming digital home for their growing community.

What does success look like? For the CFRs, it meant seeing their message reach further than ever before. Social media engagement skyrocketed by 99%, while overall reach grew by 65%—real numbers that translate to deeper connections, broader impact, and a strengthened digital presence that continues to grow. Our collaboration with the Franciscan Friars of the Renewal proves that Catholic content can thrive in the digital space—with the right strategy, the right partnerships, and the right voices.